Fashion for me has an architectural dimension and application. We construct clothes for the same reason we construct a house: we seek a shelter for the body and we achieve that through geometric designs. Our clothes protect us, create feelings, impressions and finally co-function with us. So does the space we live, be active or work in.
The approach followed to construct a dress, shares similar metaphors, vocabulary and techniques with architectural construction. So when I design clothes, I am always influenced by architecture and I even use architectural design software in order to create my designs. My vision is to cover, as well as reveal the body in a structural way.
ABOUT THE DESIGNER
MYRTO DRAMOUNTANI is a fashion designer, architect and founder of a contemporary brand of clothing & accessories by her name. The company started its journey in London, continued in Dubai and finally settled in Athens, where the designer creates and produces her collections.
The aesthetic value of the brand is evident in the fabric itself, which is approached as a three dimensional surface and is exposed to a sophisticated laser cut process. Using the latest computational design techniques and digital fabrication technology, MYRTO DRAMOUNTANI creates her 2-3D laser cut patterns which emerge an avant-garde look, as well as her unique identity in the fashion industry.
Studying fashion at the prestigious Parsons New York, the New School for Design, has inevitably given MYRTO DRAMOUNTANI a New York City fashion scene perspective affecting the shaping of her personal style. However her first involvement with design had come earlier with her studies in Architecture (National Technical University of Athens), when she inherited architectural principles that influenced the way she faces forms and deals with patterns (eg by using the Architectural Design drawing software, Autocad).
MYRTO DRAMOUNTANI creations have been internationally recognized for their uniqueness and aesthetic sophistication. Her work has been hosted in magazines such as Vogue UK, Glamour UK, Tatler UK, Grazia Middle East, Marie Claire, Madame Figaro.
The collections are available in selected physical and online boutiques in Greece and around the world. Furthermore, a complete bespoke styling experience can be offered through exclusive appointments in the designer’s atelier in the center of Athens.